Press Conference | Definition of Press Conference by Merriam-Webster
Press conference definition is - an interview or announcement given by a public figure to the press by appointment. How to use press conference in a sentence. Define press conference (noun) and get synonyms. What is press conference ( noun)? press conference (noun) meaning, pronunciation and more by Macmillan . A well-planned, well-run press conference can be the key to winning positive media attention. Learn how to organize a press conference.
Firsthand testimony from people from the community affected by the issue can be extremely powerful and convincing.
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Here are a few tips for participants: Be clear and concise — avoid using jargon, rhetoric, or inflammatory language, and stifle "ums" and "ahs.
Assume the audience is intelligent — avoid sounding patronizing. Don't fiddle with or clutch anything -- it's distracting and makes you appear nervous. Appearance counts — participants should be dressed neatly and appropriately for the occasion.
Always tell the truth. If you don't know the answer to a question, say so. In addition to the press conference participants, you will need to find a moderator who is experienced with the press and the issue. He or she will be in charge of convening the press conference by introducing the issue and participants. The moderator also answers questions or directs them to the appropriate participants.
If you and your group are new at this, you may want to attend at least one other press conference to get a feeling for what they are like. Even if you are very experienced in this area, it may be a good idea to conduct a dress rehearsal. Speakers should have scripts to memorize the key points, and to make sure to speak no longer than minutes each. A dress rehearsal is very helpful in training new participants, and a good time to try to anticipate tough or hostile questions.
Have someone from your group play devil's advocate and see how participants respond. For example, a suitable response to a tough or misguided question might be, "That's a good question, but it is not within the scope of this press conference. Our focus today is on The first step in contacting the media is to create a comprehensive mailing list of assignment editors at television stations, news directors at radio stations, and at major newspapers, and editors at weekly newspapers.
Others you'll want to be sure to include on your list are reporters you have worked with before, contacts in the media you may have, and reporters who may have covered the issue in recent months. If your organization has had occasion to work with the media before, you should have personal contacts with a number of media people.
You will also want to have a press advisory prepared and mailed about one week ahead of time to inform the media about the press conference.
A press advisory is similar to a press release, with the difference being that press advisories can be used for background information to your media contacts. The format is basically the same as that of a press release.
For an example of a press advisory, see the Tools section. Follow up with the media. After you and your group have mailed the press advisories to the media, you will want to follow up your press advisory with phone contact to the major media outlets.
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Give your press advisory three days to arrive, then begin your telephone follow-ups with the people you sent your press advisory to if they say they never got one, offer to bring or FAX one to them.
Also, follow up a second time the morning of the press conference. Develop a press kit. A press kit is a folder of information to give reporters background information about your issue or program. Press kits are very useful, if your group can afford it. If a press kit is beyond your budget, a press advisory will do. Your press kit should contain the following: A list of press conference participants. A press release, which should state your group's position on the issue, highlights of the press conference, and a few quotes from participants for more, see Preparing Press Releases.
Background information about the issue i. Short less than a page biographies of participants. Related news stories from prestigious national publications e. Putting the kit together: The press release goes in the right side of the folder, and the other information goes in the left side of the folder. There are a number of things you can do to prepare the room you're holding the press conference in. Here are some tips: Check the location of electrical outlets for microphones and lights.
Set up the room with a table long enough to seat all your spokespeople, with name cards. Provide enough seating in the room for reporters, and enough room for their supporting equipment e.
Display visuals as a backdrop to your speaker's table: Have a sign-in pad for attendance. Provide a podium for the moderator, perhaps with your organization's logo on it.
Have coffee, tea,water, and any other refreshments set up. At the Press Conference: When the big day finally arrives, there are a number of things you and your group can do to help your press conference run as smoothly as possible. We will go through these, step by step: Welcome members of the press as they arrive. Have members of the press sign in, with their affiliation, and give each of them a press kit. Seat the press conference participants behind the table facing the seated reporters.
Check the sign in pad to see which media outlets are represented. You may also want to make personal contact with major media representatives before or after the press conference. Start approximately on time -- no later than 5 minutes after the scheduled time.
Tape record the event, for your own records, and for possible media use. Have the moderator welcome the press, and introduce the issue and participants. After all the presentations, the moderator should entertain any questions from the press, and direct questions to the appropriate participants.
After about 45 minutes, bring the formal conference to an end. Thank the participants for presenting, and the media for attending. In many cases, you may want to encourage the media to stay for further informal conversation with the participants. After the Press Conference To the extent that you can, make personal contact with representatives at least of the major media outlets represented. In a small town, this could mean one or two people; in a big city, there might be 20 or more.
By looking through your attendance register, you should be able to determine which major media were not represented. Not everyone may arrive, as your conference may be preempted by some late breaking news story elsewhere. You may want to hand deliver a press release and press packet to these people, send a tape feed, or, try to schedule an interview with a reporter and one of the press conference participants. Are they to clarify a controversy or pressing issues?
Or, are they to draw attention to something positive? Maybe it is to react to a negative news story or media criticisms. Write an outline of several key points you want to discuss.
Be sure to include these key points in the press kit you hand out. Choose Your Location Depending on how many people you expect to attend, you might want to find a more spacious room. A room that as a sufficient number of lot of outlets for laptops, TV cameras, lighting, and perhaps a coffee maker.President Obama Holds his Final Press Conference
A spot of relevant interest to your company or client is ideal if available — for instance, if it is about a lawsuit, then a courthouse may be a good place to pick. Wherever you do hold the meeting, it must have adequate parking and be located not too far away for the media to travel. Make a list of media outlets to invite.
Choose a few people from each organization and invite them via emailed press release or even send a personal email or make a phone call. Reaching out to at least a few people at every television station, magazine, or newspaper virtual or standard is proper protocol.
Craft Your Tone On the day of the press conference, it is very important to arrive a few hours early to make sure that the location is prepped and ready to go. Establish a point person or group to check credentials at the door, and to have people sign in.
You need to verify that there is a way for people to sign their name, and to state which media outlet they are with or which business.
This can either be a virtual sign-in on a tablet or via pen and paper.